Good ideas,
designed well.
Senior brand designer helping technology companies build brands, launch products and create digital experiences that people connect with.
Hi, I’m Saskia 🙂
Let’s make something great together!
I'm a senior brand designer with over 10 years' experience helping technology companies grow through brand and digital experiences.
I love collaborating with founders and cross-functional teams to untangle complex ideas, shape meaningful solutions and build brands that people connect with.
My work spans brand identity, marketing, digital experiences and, increasingly, product design, with a focus on creating work that's clear, intuitive and genuinely useful.
More recently I've been exploring how AI can become a practical part of the creative process without losing the human thinking that keeps design unique.
Selected work
A few projects I’ve particularly enjoyed bringing to life
Cassyni
Helping researchers share knowledge through a more engaging and cohesive digital brand.
EDITED
Evolving a fast-growing SaaS brand across product launches, campaigns and customer communications.
Client thoughts
It's always nice hearing how the work landed.
“I’ve worked with Saskia across multiple ventures, from investment materials to branding and web design. She has a strong ability to understand complex ideas and translate them into clear, effective visual communication. A trusted creative partner.”
Marie Guyot, Founder Scale and Sustain
Selected work
A few projects I’ve particularly enjoyed bringing to life
Brennan Wines
FilmConvert
Helping filmmakers discover professional software through marketing, partnerships and digital design.
Refreshing a family winery's brand while respecting generations of heritage.
How I like to work
Every project is different, but these principles tend to stay the same.
Curiosity
The best ideas usually begin with a good question. I like exploring different perspectives before jumping into solutions.
Collaboration
Working closely with founders, marketers, developers and product teams nearly always leads to better work.
Simplicity
Whether it's a product, a website or a presentation, I enjoy making complex ideas feel clear and intuitive.
Craft
Good design isn't just about aesthetics. It's about creating trust, consistency and experiences people remember.
“Saskia supported us with a redesign of the Brennan Wines website and development of an accompanying style guide. Working within the constraints of our existing brand, she brought a more modern, refined and accessible feel to the site while maintaining alignment with our identity.
Her process was clear and collaborative throughout, and she was able to confidently explain the reasoning behind each design decision to support internal stakeholder conversations. We were very pleased with the end result and the clarity it brought to our digital presence.”
Francis Hutt, General Manager, Brennan Wines
Skills include: brand systems, product marketing, digital expereinces, storytelling, visual identity, AI-assisted workflows, design systems, creative direction and more.
Outside of work
When nobody's giving me a brief, this is where my curiosity usually ends up.
