WHO AM I?
Hi, I'm Saskia. I'm a Kiwi from Christchurch, New Zealand, currently working at EDITED.
I work in design, marketing & business development across different industries, but primarily in tech. I use my graphic design skills to build strong visual messaging that speaks to your audience and my marketing experience to help deliver that content, in the right place, at the right time. I also enjoy building business relationships that strengthen a business and helps it to grow.
I studied Visual Communications at Massey University, Wellington. Over four years I specialised in Graphic Design, and explored other subjects such as textiles, advertising & typography. I graduated with honours in 2012 and went on to work across a number of fields using my creative thinking as a way to bring a new perspective to the table.
I'm really interested in the tech startup industry, I love the passion and speed at which these companies work. In 2013 I founded KidsGoMobile with my business partner Pamela Ward. Together we went through the Lightning Lab Accelerator programme, learnt a lot along the way and had an incredible journey. Ultimately it failed, but I've never worked so hard in my life and am thankful for the experience and people I met.
From there I began working in marketing & business development for a software company as I felt I needed to jump in the deep end of a rapidly scaling business & help it to grow.
WHAT ARE MY SKILLS?
Branding - Your complete brand. This includes logo, business cards, stationary etc. It's giving you your visual identity.
Print Design - Brochures, posters, flyers etc
Packaging - Depending on your requirements we'll work together to create the right packaging for your product.
Web Design - I can work either with my developer or easily with one you already have.
Marketing - Strategy, email, online advertising, campaigns, partnerships, events
Social Media - I've run many social media accounts, and built up a community of followers using both free & paid marketing strategies. Please get in touch if you'd like to discuss.
Wedding Design - Wedding invitations, menus, websites & more.
RELEVANT Past experience
EDITED - current
Graphic & web designer
Saskia Wallace Ltd - current
Design & Marketing contracting
FilmConvert - 2014-2015
Design, Marketing strategy & Business development
Summer of Tech - 2014
Operations, Sales, Introduction of SOT programme & growth to the Auckland market, Marketing.
Moxie Design - 2014
Contract Design; Brand, Print, Annual reports, Signage
Decisive Flow Design - 2014
Contract Design; Brand, Brochures, Signage, Posters
KidsGoMobile - 2013-2014
Consumer-facing mobile apps to help children to use devices responsibly.
Adobe Creative Cloud - Including Photoshop, InDesign & Illustrator
Retouching - I have worked for many years in photo retouching.
Basic Illustration - Icons, simple graphical assets & characters
Website Templates - Square Space, Weebly & Wix
Basic Photography - I don't come with any professional gear (unfortunately), but I am passionate about photography & could help for small jobs.
Presentations - Keynote
Email Marketing - MailChimp
Online Advertising - Facebook, Perfect Audience, Twitter & Google AdWords.